The volume of online purchases is only going to continue to grow. People buy everything from refrigerators, to razors, to fresh produce over the Internet because it is more convenient than taking an hour out of your day to go to the store. Therefore, it becomes essential to optimize your ecommerce experience. Are there any barriers in your sales funnel? Are you attracting the right kind of customer? Is your webpage set-up and checkout process as simple as possible? How do you get the people that abandoned their shopping carts to come back?